About Us

Outdoor adventure in a lush Pacific Northwest river canyon
Since 1920

MADE FOR THE OUTDOORS

Inspired by nature. Driven by adventure. Discover a heritage built around exploration, innovation, and a lifelong connection to the outdoors.

Our Story

A LEGACY OF ADVENTURE

Founded in Seattle in 1920, Eddie Bauer grew from a passion for the outdoors into a brand shaped by a century of exploration. From everyday outdoor essentials to clothing and gear for new adventures, our story has always been connected to the natural world.

We believe the outdoors offers something for everyone: opportunities to explore, find inspiration, challenge ourselves, and create lasting memories.

Historic outdoor fishing scene representing the brand's outdoor heritage
Our Heritage

ROOTED IN THE SPIRIT OF EXPLORATION

Eddie Bauer was a Seattle native who grew up hunting and fishing in the forests and mountains of the Pacific Northwest. His love for outdoor adventure inspired the business he established in 1920.

Bauer's Sports Shop became more than a place to find clothing and equipment. It was a gathering place where people could share experiences, exchange knowledge, and celebrate their love of the outdoors.

That spirit of curiosity and exploration continues to inspire the way we think about outdoor apparel and gear.

Innovation & Exploration

BUILT ON A HISTORY OF INNOVATION

Throughout its history, Eddie Bauer has been associated with outdoor innovation, including the development of an early patented down jacket in America and equipment for demanding expeditions.

Our heritage reflects the belief that thoughtful design, dependable performance, and a sense of adventure can go hand in hand.

Whether you're exploring a mountain trail, heading out on a weekend trip, or enjoying the outdoors close to home, the right gear can help you make the most of the experience.

Outdoor landscape at sunrise with people exploring nature
Our Vision

THE OUTDOORS IS FOR EVERYONE

We believe nature has the power to inspire, restore, and bring people together. Every outdoor experience, whether big or small, is an opportunity to discover something new.

Our vision is to inspire, enable, and empower more people to experience the outdoors and live their own adventures.

Your Next Adventure

GET OUT THERE

Find your next outdoor essential and get ready for the adventures ahead. Wherever the journey takes you, make time to explore.

Explore the Collection